{"id":2723,"date":"2017-07-17T16:43:12","date_gmt":"2017-07-17T08:43:12","guid":{"rendered":"http:\/\/konicabusiness.iprocreation.com\/?page_id=2723"},"modified":"2017-12-19T18:11:56","modified_gmt":"2017-12-19T10:11:56","slug":"mpm","status":"publish","type":"page","link":"https:\/\/www.konicaminolta.vn\/business\/en\/service\/mpm\/","title":{"rendered":"Marketing Print Management"},"content":{"rendered":"

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Optimising corporate marketing promotions<\/strong><\/h4>\n

In Europe and other parts of the world, demand has been\u00a0growing for comprehensive service that offers print and\u00a0output solutions optimised for marketing departments. This\u00a0service covers the entire process of marketing promotions\u00a0from production and orders to the final stage of delivery of\u00a0promotional material. Konica Minolta has introduced its\u00a0Marketing Print Management (MPM) worldwide that\u00a0specialises in marketing promotions and leverages the\u00a0know-how of Charterhouse PM Ltd. in the UK and Ergo Asia\u00a0Pty Ltd. in Australia, our group companies with a proven track\u00a0record in this area. Through this service, we provide total\u00a0support from the design of promotional material to the\u00a0enhancement of business processes and cost reduction to\u00a0bring our customers the highest return on their investment.<\/p>\n

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Supporting marketing with Marketing Print Management (MPM)<\/strong><\/h4>\n

Konica Minolta\u2019s Marketing Print Management (MPM) is designed to\u00a0maximise marketing effectiveness by undertaking the entire process\u00a0of planning, production and management of promotional materials for\u00a0our customers\u2019 marketing departments. Experienced staff assigned to\u00a0those departments advise on how to improve the print ordering\u00a0process, make recommendations on the use of digital media, and\u00a0propose other solutions that help customers reduce cost and improve\u00a0work efficiency, thus optimizing the effectiveness of sales promotions.\u00a0Leveraging the know-how we have developed as a leading\u00a0manufacturer of output equipment, we also help printing\u00a0companies enhance the quality of prints and increase their\u00a0productivity by making suggestions on how to improve their work\u00a0processes and offering high-performance equipment.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_tta_section][vc_tta_section title=”Case Study” tab_id=”1498066939920-e3c0d1df-43057bd8-b542d72d-65eee7cf-d3a67c13-de79″][vc_row_inner][vc_column_inner][vc_empty_space][vc_column_text]<\/p>\n

Maximizing publicity for a car manufacturer<\/strong><\/h4>\n

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Mission<\/strong><\/h5>\n

The key to success in the sale of consumer products is\u00a0promotional material such as brochures, direct mailings, and\u00a0point-of-purchase ads. However, if each department\u00a0produces these separately, then the amount of labor and cost\u00a0required for production and printing can be enormous and\u00a0make it difficult to even calculate the return on investment.<\/p>\n

This was the case for one car manufacturer \u2014 it was\u00a0looking for ways to streamline the production and printing of\u00a0promotional material so that its marketing staff could focus on\u00a0market analysis and strategy developmen<\/p>\n

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Solution<\/strong><\/h5>\n

Konica Minolta\u2019s group company, Charterhouse PM Ltd.,\u00a0proposed our Marketing Print Management (MPM) as a\u00a0solution for our customer, the car manufacturer.<\/p>\n

First, Charterhouse\u2019s staff members with expertise in\u00a0producing promotional material conducted in-depth interviews\u00a0with employees in each department. After learning about the\u00a0quantity and types of material produced across the company, they\u00a0made the production process visible. As a result, they found that\u00a0different business units were producing similar brochures and that\u00a0some photographs that had been taken separately could have\u00a0been shared. In addition to this duplication, some fundamental\u00a0problems were identified, such as the lack of consistency among\u00a0material promoting the same products, and the over-investment of\u00a0man-hours to achieve the standards of quality.<\/p>\n

Based on these findings, Charterhouse assigned its staff\u00a0members with specialized know how to the marketing department\u00a0to eliminate duplication and provide centralized management of the\u00a0production of promotional material. It also leveraged its extensive\u00a0networks with printing companies and content creators to select\u00a0the companies most suited for the production of particular kinds of\u00a0promotional material; in this way, our customer was able to\u00a0improve the quality of their promotional material and reduce\u00a0production costs, while maximizing the return on investment.<\/p>\n

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[vc_row css=”.vc_custom_1513678259811{margin-top: -75px !important;}”][vc_column][rev_slider_vc alias=”mpm”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”32″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_tta_tabs shape=”square” color=”white” spacing=”3″ active_section=”1″ pagination_style=”outline-square” pagination_color=”white”][vc_tta_section title=”Introduction ” tab_id=”1498066910571-031a6d46-cdde7bd8-b542d72d-65eee7cf-d3a67c13-de79″][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css_animation=”fadeInLeft”] Optimising corporate marketing promotions In Europe and other parts of the world, demand has been\u00a0growing for comprehensive service that offers print and\u00a0output solutions optimised for marketing departments. This\u00a0service covers the entire process of marketing promotions\u00a0from production and<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":558,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2723","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/pages\/2723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/comments?post=2723"}],"version-history":[{"count":10,"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/pages\/2723\/revisions"}],"predecessor-version":[{"id":4423,"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/pages\/2723\/revisions\/4423"}],"up":[{"embeddable":true,"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/pages\/558"}],"wp:attachment":[{"href":"https:\/\/www.konicaminolta.vn\/business\/wp-json\/wp\/v2\/media?parent=2723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}